Conceived as a feel-good click, Saajan Bakery Since 1962 lacks focused writing and direction. It throws in a couple of good ideas here and there, but never explores anything in detail. Sibling rivalry is a worn-out thread in cinema; it'd take innovative characterization and treatment to add something fresh to this age-old trope. Betsy (Lena) and Bobin (Aju Varghese, who's also co-writing) play the sister and the brother, who run Saajan Bakery with their uncle Cherian (Ganesh Kumar). The trio delivers decent performances which keep the film watchable.
When we get to the sixty-minute mark, it becomes obvious that Saajan Bakery doesn't exactly have a story to tell. Certain events unfold in a slice-of-life manner; the plot consistently sticks to its "unruly-lead-character-undergoes-progressive-transformation" template which makes the film uneventful and sans (many) surprises. The humour is a mixed bag. More often, the gags are harmless but a few seem deliberately regressive. The funniest stretch involves Bobin amateurishly attempting to make cream buns. There's also a quirky girlfriend character who randomly breaks the fourth wall. While it was fun initially, it became overused after a point. Heck, director Arun Chandu even uses it as a voiceover device to activate a subplot (regarding cream buns).
Saajan Bakery does make you feel hungry with its wonderful food photography. Prashant Pillai's musical score is a definite plus too. But even these factors can't save the film from its drab writing and lacklustre direction.